Hey,
My name is Jayme Edwards, and I’m on a mission to help 1,000 people who work in software become self-employed.
Living in Austin Texas, I’ve spent 30 years working in the software industry. First as an employee, then as a consultant—and eventually a coach.
While consulting, I worked with over 25 different companies as a software architect, agile coach, and management consultant. Across many industries, I learned how technology drives business outcomes.
But my personal life? That was another story…
My burnout
In 2017, I hit a breaking point. Years of workaholism, poor decisions, and marijuana addiction (used to cope with work stress) caught up with me. I burned out and lost every dollar I’d ever saved. But I also lost sight of who I was. And when I hit rock bottom, there was nowhere to go but up.
For years I believed the lie that if I couldn’t make money I was useless. But my wife and kids stood by me. I got sober, sought help, and most importantly—found forgiveness and a new start through faith in Jesus Christ.
My recovery
Climbing out of the corporate fog, I wasn’t sure what to do next. So I started a YouTube channel called Healthy Developer. There I shared stories of the harsh realities of the tech employment grind. Along with a bit of wisdom I’d picked up upon along the way.
Turns out, I wasn’t alone. The channel grew to 185,000 subscribers.
Eventually I began career coaching part-time. And over the next 5 years, I met with over 300 people from all over the world—140 of whom became paying clients.
Growing pains
By 2020, I started seeing a pattern. Many people were still trying to play the game of employment the same way I had (before I became a consultant). And they were losing.
So I began helping a few of them explore self-employment. Not as freelancers or contractors. As consultants with a premium offer they could stand behind. Something repeatable. Something they could become known for.
Meanwhile, the internet kept flooding with fake gurus pushing get-rich-quick hacks—drop-shipping, AI agents, and “an easy SaaS idea”. I knew those were fleeting, unrealistic paths for experienced software professionals.
I wanted to offer them something real.
A new mission
In early 2025, I got some coaching myself—and had an epiphany:
What if I went “all in” on helping groups of developers transition into premium consulting, together?
So I built something new: a live, cohort based workshop that helps software professionals craft a premium consulting offer. To pull it off, I use teaching, group coaching, and even a personalized LLM assistant we build together.
I ran two cohorts to refine the experience. The feedback was clear:
“This totally changed the game. I had no idea this was even a way you could make money in tech.“
That’s when I knew it was time to pivot.
In late 2025, I launched this website and a new YouTube channel—Developer Reborn.
Because I believe your skills are worth more than a paycheck.
And you deserve a career that reflects the person you’re becoming.
